WEBSITE DESIGN

Gracielle

The Brief

We are a fashion company that sells sustainable dresses. Our items are made with unique designs and are available in our retail stores. Our target audience is professional women with disposable income, who put value on both style and sustainability. We want to convey a sense of elegance.

We’re in need of a website that will mainly spread brand awareness. The goal is to make a landing page that maximises conversions. Besides the landing page, the website will need a information page and a product page.

The landing page should have a About the Founder section and a call to action to get users to view the catalogue. They would prefer a monochromatic design.

The Deliverables

A beautifully minimal mobile responsive website, which places the CTA firmly above the fold to maximise conversions and encourage users to shop the catalogue.

The design uses one main colour for intentional accents, with black and white used for the rest of the design to ensure their brand colour really pops.

The design highlights both their e-commerce and retail offerings, while remaining simple and easy for users to navigate through strategic UX principles.

Click here to view the full mobile design ↓

The Mock Ups