ABOUT

the BUSINESS

A brunette woman with glasses smiles at the camera while holding a cup of coffee in her left hand. In the other, she's holding a laptop and a notebook. She's wearing a white shirt with light blue jeans, and in the background is a neutral wall.

A luxury, independent design studio.

Known for my signature timeless, minimal and modern style, premium service and love of coffee, Align & Bloom is a luxury, independent design studio where beautiful, impactful businesses are brought to life.

My mission? To help ambitious founders and entrepreneurs create online spaces that feel like home, where clients and customers feel welcomed, inspired, and eager to connect.

With a background in UX design, 12 years in corporate and a passion for minimalist, timeless aesthetics, I bring a blend of creativity, business insight, and authenticity to every project.

Helping ambitious founders, creators and entrepreneurs create online spaces that feel like home.

A brunette woman with glasses (Sophie) smiles at the camera while sitting on a boucle chair in front of neutral fabric draped in the background. She's wearing a beige silk blouse and navy trousers.

My Style

My design style is combines minimalism, timelessness and editorials elements that capture attention without overwhelming the user experience.

I focus on creating clean, elegant layouts that reflect the authentic essence of your business while ensuring functionality and growth.

By getting to understand your business and your goals, I design with purpose and intent, focusing on solutions that add value to your business and connect meaningfully with your audience.

My Story

As a UX-certified website designer with over a decade of corporate finance and commercial strategy experience too, I specialise in crafting beautiful Squarespace websites that reflect the heart of your brand. With a passion for timeless, luxury and minimalistic design and a keen eye for aesthetics, my strengths lie in empowering businesses to feel confident and proud of their online presence.

Prior to launching Align & Bloom, I spent nearly 12 years in the corporate world, side-hustled for 9, and launched two businesses, enabling me to bring both design and commercial experience to your project.

So far, I’ve had the pleasure of working with a wide variety of business owners - executive coaches, community builders, authors, creators, and more.

My clients know me for my attention to detail, calm guidance, and commitment to creating designs that don’t just look beautiful but serve a real purpose.

A brunette woman with glasses (Sophie) laughs at something off-camera while sitting on a boucle chair in front of neutral fabric draped in the background. She's wearing a beige silk blouse and navy trousers. 
THE ALIGN & BLOOM SIGNATURE

Purposeful, timeless design.

Align & Bloom’s style is centered around the principles of luxury and minimalism, with a focus on functionality and intentionality. I believe your brand should feel grounded, authentic, and timeless, conveying a sense of purpose without overwhelming. My approach ensures that each website is tailored to align with your goals, speak to your audience, and provide a seamless, enjoyable experience for every visitor.

Design that reflects you. Growth that supports you.

Align & Bloom is more than a design studio. Choosing Align & Bloom means choosing a partner invested in your success and your story. I’m here to bring clarity, guidance, and intentionality to the design process, helping you align your brand with your values, build with confidence, and connect with your audience. It’s about creating a brand that not only feels like home to you but also resonates deeply with those you seek to serve.

Proven success

My clients see thousands of visitors to their website during the first month, make double their investment back in the first few days of sales and sign their biggest ever clients directly through their websites. From launching my own businesses to transforming client brands, I bring a wealth of knowledge and a proven track record.

MEET THE FOUNDER
THE FUN STUFF

SOPHIE PRINCETON

Hi, I’m Soph! Aspiring golden-retriever parent, coffee lover, full-time designer and part-time fashion enthusiast.

  • ❋ Grabbing coffee

    ❋ Brunching with friends

    ❋ Reading a murder mystery novel

    ❋ Browsing charity shops and thrift shops!

  • ❋ …coffee!

    ❋ Browsing Pinterest for all the Scandi fashion and interiors inspo

    ❋ European city breaks

  • ❋ I’m an ex-competitive Ballroom & Latin dancer

    ❋ I’m a not-so-secret aviation geek

    ❋ Bianca Del Rio is one of my favourite people

Working with Sophie at Align & Bloom to create my website was a truly magical experience from start to finish.

— JESS, VERYJESSICA

the

INSPIRATION

FASHION MAGAZINES / OLD MONEY AESTHETIC / EUROPEAN CITIES / BOOKS / OLD HOLLYWOOD / ARCHITECTURE / NEUTRAL PALETTES / INTENTIONAL WHITESPACE
WHAT I’M KNOWN FOR

TIMELESS DESIGN

COFFEE AND BRUNCH

INSPIRATIONAL PERSON
A LIFE GOAL
WEEKEND INDULGENCE

AUDREY HEPBURN

CHRISTMAS / SUMMER

WRITE A BOOK

FAVOURITE SEASON(S)
EXPLORE MORE

Favourite Resources

Launching or running a business is hard, but, with the right tools, can be made a little easier. So, I’ve collated our favourite business resources that we use and love everyday.

The Portfolio

Browse through my previous work and client projects to get a feel for my design styles, coding skill set and what I could create for you.

Ready to Bloom your Business?

If you’re ready to create something beautiful together, fill out the relevant enquiry form here to take the first step to getting a dream online home for your business.