WEBSITE DESIGN & BUILD | LOGO & BRANDING DESIGN
Arke Therapy
Arke Therapy is a remote massage and wellness business bringing their massages and services to you. You don’t need to think about getting to a salon or therapy space, finding parking or fighting public transport; they take all of the stress out of the before and after, and bring their massage therapists to your home, so you can well and truly relax.
Arek came to me with the idea for the business, but no idea where to start. We started out by ideating the name for the business, which he wanted to be dynamic enough to fulfil both the current services (massage) and future services (physiotherapy), be unique yet still reflect him - so, what better way than to use an anagram of his own name!
Then, came the logo, branding and web design. Arek wanted to incorporate the colours green and gold, and ensure it portrayed a feeling of calmness and wellness.
For the logo, I designed a few different versions to work across the website, social media and future merchandise such as hoodies and tote bags.
I used the gold as an accent colour for the leaf in the logo, which then became a consistent theme for the website, too.
As at-home massages is a relatively new concept, I wanted to ensure the website both explained how it worked clearly, and also conveyed an element of trust, as letting a therapist into your home would require that trust and confidence from the customer.
