How to Give your Website a Refresh for Autumn/Winter in just 30 Minutes.
I know everyone is saying this but…
… how are we in November already?! It really is true what my beloved Nan used to say - time is flying by quicker and quicker every year.
But here we are, fully embracing the coziness of autumn and attempting to restrain myself from popping the Christmas decorations up already… 👀🤶🏻
As we get closer to the end of the year, I always find it's a great time to start - slowly - laying foundations for year ahead.
A seasonal refresh can be the perfect way to keep your brand feeling current, welcoming, and ready to attract those dream clients. Best of all, I’m sharing a few simple tweaks you can make in just 30 minutes to keep your site looking polished and on-trend for autumn/winter.
01. Refresh your imagery
Swap in a few cozy, seasonal images to instantly bring the warmth and charm of autumn/winter to your website. Think rich tones, inviting textures, and lifestyle shots that fit the season’s mood. A couple of well-placed images can make a big impact!
02. Update your key message
As the season changes, take a moment to ensure your core message or headline is still spot-on. Whether it’s a new offer, event, or just a fresh tagline, make sure it reflects where your brand is at right now.
03. Double check your mobile site
With so much browsing happening on mobile, it’s essential to make sure your website looks just as beautiful and functional on smaller screens.
Take a few minutes to scroll through each page on your phone. Are images, text, and buttons displaying correctly? Make sure everything is easy to read, navigate, and interact with so visitors have a smooth experience on the go.
04. Check for Broken Links & Speed
A quick check of your site’s links and loading speed can make sure your audience has a seamless experience (and boost your SEO!), right when they’re most likely to be shopping and browsing online.
05. Test your Contact Forms
Finally, your contact forms are one of the most important parts of your site! Test each form to ensure it’s working properly and that you’re receiving submissions. Don’t forget to check your email notifications, too, to be sure you’re alerted whenever someone reaches out. A seamless contact experience means clients can get in touch with ease.
Looking for More?
If you’re ready for a deeper refresh, I’d love to help! Sometimes all it takes is a few intentional changes to make your site feel brand-new.