WEBSITE & BRANDING DESIGN
White Heather Property
The Brief
WHAT DO WE DO?
We’re a property investment company, founded in Scotland, matching attractive property investment opportunities with preferred investors to drive financial growth. We offer impressive, fixed returns through acquisition and development of properties, below market value and off-market property sourcing, as well as bespoke property sourcing.
WHO ARE WE TARGETING?
Preferred investors and joint venture partners looking to achieve financial growth when they invest in property.
Busy professionals who have money to invest and want a better return than they can get from a bank. They lack the time and skillset to put their money to work in property themselves.
WHAT ARE OUR VALUES?
> Friendly and approachable
> Professional
> Diligent
> Trustworthy
> Transparent
DESIGN STYLE/FEEL
> Professional but not aloof
> Trustworthy
> Approachable
> Quality
> Classy
> Modern (but not in a jazzy/quirky way!)
USES
> Website
> Social media
> Business cards
> Branded attire
> Online ads
> Brochures/presentations
ABOUT THE WHITE HEATHER
In Scotland, Heather competes with the Thistle to be the most iconic Scottish plant and it covers many a Highland hillside, turning these hills purple in late Summer.
Sometimes you can find a sprig of the more elusive white Heather in amongst the purple Heather flowers, and this white Heather is often seen as the Highland equivalent of the four-leafed Clover.
White heather signifies protection from danger. The white heather flower symbolizes good luck, protection, and purity. It can be used in home decors for attracting good luck and positive energy into your home
The Designs
As soon as I read the brief, I had an idea in mind of what I wanted the logo and branding to look like.
I’ve always loved navy, as it oozes the sophistication, timelessness and professionalism that the team wanted the brand to portray. This, paired white (symbolising purity to incorporate the white heather meaning) are also representative of the Scotland flag.
Because of the importance of the White Heather to the team, I really wanted to ensure that this was represented in the logo, and also used as an accent graphic throughout the brand’s digital presence, such as in the website mock up example below.
I wanted the main brand logo graphic to be simple and minimalist, and similarly, I wanted to ensure that the brand fonts were Sans Serif, clear and readable - all of which helps to portray the professionalism, modernity, quality and class of both the team and the business.
I feel the use of Sans Serif fonts also helps to further present the friendliness and approachableness of the team.
The Brand Board
The Website Mockup
Social Mockups
Business Card
Book a FREE call!
If you’re ready to work together, or simply want to learn more about how I can help you or your business specifically, click the button below to book a free, 30 minute Clarity Call with me.
Ready to create some magic?