BRAND IDENTITY
RACHEL GREEN
What if Rachel had started her own fashion label instead of getting with Ross�
This was the question that flew into my mind one Wednesday afternoon and sparked the idea for this project piece; Rachel Green, The Brand.
Of course, I wanted the branding to have a luxury feel to it (was only right after her job at Bloomingdales), and the colours green and gold immediately felt fitting.
From here, I created mock ups of labels, packaging, business cards and thank you cards and I know Iβm biased, but I have to say Iβm a little bit obsessed with the final look!
I think Iβm going to do the rest of the main Friends cast as my brain is already whirring with ideas. What do you think?